About us
At Jordana, we believe everyone should be able to create her own unique look with high-quality makeup that’s affordable.

For more than 25 years, we’ve held true to that philosophy, earning us customers all over the world!

All of our products feature advanced formulas and come in a range of amazing colors. We also offer vegan products and products made right here in the USA.

Jordana is family-owned and based in Los Angeles, California. And, even after 25 years, we’re still the leading brand of value-priced cosmetics – for which we thank all of our loyal fans! Here’s to many more years of fierce, fab fun!

What Did They Say?
Fan reviews
"I am in LOVE with these liquid lipsticks, JORDANA you have outdone yourselves!!! I'm dying for the other colors I am missing to come back in stock to complete my collection. Trust me I've searched high and low and I am willing to wait they are that good!!! Keep the colors coming, you guys are amazing!!!"
Keila Sierra
"Something is amiss in the world of makeup lovers when not EVERYONE is raving about these blushes. Their quality is amazing; they are very pigmented, and extremely blendable and buildable. These also last on the cheeks a long time. They are everything you could possibly want in a blush, and besides this, they are incredibly inexpensive. I didn't realize how good these were until I compared it to my other blushes, even my high-end. These beat out some of my very popular high-end blushes because of their blendability; they make it easier to get a gradient affect and to control the application."
"Absolutely in love with this & ALL jordana products!!! Finding a cruelty free, affordable makeup line that sells gorgeous long lasting products is a tough job, but not if you run into Jordana! Only wish they were sold at target too, I can only find them at Walgreens so far. Love you guys Jordana!!!!"
Stacey Erin